Digital Marketing & CRM Manager

מיקום המשרה: תל אביב יפו  תחומי המשרה: אינטרנט ודיגיטל ,  פרסום שיווק ויחסי ציבור ,  מנהל שיווק ,  מנהל דיגיטל  סוג / היקף המשרה: משרה מלאה  Required Digital Marketing & crm Manager . Responsibilities:Responsible for the marketing plan and activities for both B2C & B2B , from idea through execution to post analysis , by utilizing the available channels and initiating new ones to improve awareness , conversion , and retention performance . Manage and own all aspects of the crm execution , including email marketing , push , in-app , SMS , and surveys . Lead the entire customer journey end to end from first exposure and into life cycle ( design , development , qa , deployment , data analysis ) , while constantly optimizing , testing , and developing ways to improve it . Work hands-on software set up , domain reputation & warm-up , integrations . 0ptimizing marketing automation efforts workflows , alerts , sequences , A / B , etc . Track best practices , monitor industry trends , and make recommendations . Requirements: 2+ years of hands-on email marketing and crm . Experience with html , responsive design , and email marketing best practices . 1+ years relevant work experience in B2B / B2C digital marketing . Experience in setting up automated marketing communications and audience segmentation . Familiarity with marketing analysis , working with large sets of data and numbers . Strong analytical and time-management skills . Experience collaborating across multiple departments and working in a fast-paced environment . Experience in Fintech an advantage . Experience using sql and similar queries to analyze data an advantage . SEM & PPC experience an advantage . Full working proficiency in English a must . *Only suitable CVs will be considered .